Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio listenership.
There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
With over 700 stations spanning across the country and mobile penetration on the rise, FM players are now reaching out to listeners via the visual radio route too.
The overseas market for Indian films continues to be growing rapidly.
Last week, lunch boxes delivered by Mumbai's formidable army of dabbawallas (delivery boys) came with a small tag.
Royalty terms with Danone for brand on the cards.
Broadcaster Nimbus Communication, which operates sports channel Neo Sports, is in talks with banks to float an initial public offer for nearly Rs 300 crore (Rs 3 billion).
Distributors of Hollywood films are lining up English blockbusters, dubbed in Indian languages, in the next few months.
Confrontational advertising has become the order of the day in India with corporate houses taking on rivals head-on.
In what could be the norm in the days to come, luxury brands that are available in India, including the ones mentioned above, are coming together to work in unison.
If the deal goes through, it will be Lachlan's first investment through which he will take on his father Rupert Murdoch directly in the broadcasting space.
After the saas-bahu serials, the idiot box will now witness a deluge of regional channels.
At present, Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.
Broadcaster Star India stands to lose Rs 100 crore (Rs 1 billion) following the decision of India's largest advertiser Hindustan Lever to pull its advertising off the Star network.
The month-long carnival (after the April 20 wedding) will be held in 10 or12 cities and will showcase a collage of the couple's films, paintings and photographs, apart from exhibiting Gitanjali's new wedding collection.
Television soaps have now found another screen, your mobile phone, with the mobile interactive division of Star India, Star Mobile Entertainment, announcing it will launch a service called 'PLUS' by end April.
Confronted with declining viewership of its much-touted quiz show Kaun Banega Crorepati, Star Plus has found a new way to bring in viewers.
The rankings are based on the performance of ad agencies and ad men at major international creative advertising awards like Cannes, The One Show, D&AD and Clio.
India may be out of the World Cup, but some cricket fans are willing to pay a whopping Rs 29,100 to buy two seats for the final match.
Star TV is facing a new challenge, with three of its top executives putting in their papers to join former Star India chief executive officer Sameer Nair in his new venture with broadcasting company NDTV
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